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YouTube Shorts Eyes TikTok Competitors With 3.5 Billion Each day Views in India

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YouTube Shorts – the video-sharing web site’s fast clips meant to compete with TikTok – are racking up 3.5 billion views a day throughout beta testing in India, the platform’s head mentioned Tuesday.

Susan Wojcikci defined the characteristic in a observe laying out her 2021 priorities.

“To date, movies in our new Shorts participant – which helps individuals world wide watch brief movies on YouTube – are receiving a formidable 3.5 billion day by day views!” she mentioned.

“We’re trying ahead to increasing Shorts to extra markets this 12 months.”

YouTube, a subsidiary of Google, unveiled Shorts in mid-September, describing the movies as “a brand new technique to specific your self in 15 seconds or much less.”

The characteristic, instantly built-in into the present YouTube interface, is at the moment solely accessible in India as a part of improvement work.

The brand new format is seen as a method for Google to compete with Gen Z-favourite TikTok, which at the moment has 700 million customers worldwide.

Former president Donald Trump had threatened to ban TikTok – owned by Chinese language group ByteDance – from america when he accused the corporate, with out formal proof, of spying on behalf of Beijing.

Fb-owned Instagram responded to TikTok’s reputation with their very own brief video format known as Reels final August.

And in November, Snapchat launched Highlight, a public feed of content material produced by customers.

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